![PDF] Calculation of marketing ROI in marketing mix models, from ROMI, to marketing-created value for shareholders, EVAM | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/1bd52bb2b9a50cc52027e3426f74a8c3c5947ca1/15-Figure1-1.png "PDF] Calculation of marketing ROI in marketing mix models, from ROMI, to marketing-created value for shareholders, EVAM | Semantic Scholar")
PDF] Calculation of marketing ROI in marketing mix models, from ROMI, to marketing-created value for shareholders, EVAM | Semantic Scholar
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![PDF] Calculation of marketing ROI in marketing mix models, from ROMI, to marketing-created value for shareholders, EVAM | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/1bd52bb2b9a50cc52027e3426f74a8c3c5947ca1/18-Table3-1.png "PDF] Calculation of marketing ROI in marketing mix models, from ROMI, to marketing-created value for shareholders, EVAM | Semantic Scholar")
PDF] Calculation of marketing ROI in marketing mix models, from ROMI, to marketing-created value for shareholders, EVAM | Semantic Scholar
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